We make your hotel the number one –
with content that gives your Hotel a soul.
We give your hotel a soul – with content that evokes emotions, drives bookings, and builds trust. As experts with a deep understanding of the hospitality industry, we go beyond standard solutions. We create unique images and videos that tell stories, strengthen your brand, and set you apart from the competition.
We wanted to highlight what makes our team and work environment unique. The content authentically brings our culture to life, reflecting our values and team spirit. The response from applicants has been incredible!
Rafael Schittler
Head of People and Culture Sonnenalp Resort
We don’t just need beautiful images—we need content that delivers results, and that’s exactly what we get. A partner who adapts flexibly to every requirement, thinks strategically, and produces real impact. A collaboration that truly makes a difference!
Andreas Appolt
Marketing Manager DERTOUR Hotels & Resorts
Our guests don’t just book a hotel room—they book a feeling. And that feeling is captured perfectly! The content is authentic, emotional, and aligns seamlessly with our brand. A collaboration that takes our branding to the next level!
Roy Stephen
Hotel Brand Manager ananea
We make your hotel visible
Experts in hotel content that captivates and converts guests.
With years of experience and deep industry expertise, we create content that showcases your uniqueness and delivers measurable results.
Why we love Hotels
A hotel is more than just a building. It’s a place where people create their most cherished memories — whether it’s a first family vacation, a romantic getaway, or a business trip that turns into an unexpected source of inspiration. We don’t just see rooms; we see stories. Stories of hospitality, passion, and unforgettable experiences. Our mission is to bring these stories to life — so your guests don’t just see them, they feel them.
Hospitality industry Experts
Hotels are our world. We have deliberately specialized in the hospitality industry because we love its dynamics and challenges. From boutique hotels to large resorts—every property has a unique soul waiting to be revealed. With our specialized expertise, we create content that makes an impact. From the first concept to the final image or video, we work strategically to strengthen your hotel brand and drive measurable success.
We understand you & your guests.
Many can photograph hotels—but few truly understand them. We bring your values, atmosphere, and uniqueness into focus. What sets us apart? We don’t just take a creative approach—we think strategically. Every image, every video, every campaign is designed not just to capture attention, but to deliver real results. With us, you get content that strengthens your hotel brand, captivates your guests, and drives your success.
Forget average content.
We make your hotel the first choice!
Stand out from the crowd with content that showcases your uniqueness, connects emotionally with guests, and drives bookings. Every detail matters, and we ensure your hotel is presented exactly as it should be—authentic, inviting, and irresistible.
All‒in‒One Content Solution
Everything from a single source for unique Hotel Content
We create more than just content — we create experiences. Our approach is unique because we don’t just produce beautiful images and videos; we capture the story and soul of your hotel.
No half measures.
What makes us better
than traditional providers.
Traditional Providers
❌ No Industry Focus
Many providers create content without a deep understanding of the hospitality industry. The result? Generic visuals that fail to reflect your uniqueness and don’t effectively connect with your target audience.
❌ Overcomplicated Approach
Many agencies rely on theoretical, overly complex strategies that neither engage your audience nor authentically represent your hotel. Instead of simple, impactful content that creates an instant emotional connection, too much time is wasted on abstract planning.
❌ Lack of Emotion & Authenticity
Traditional providers often deliver technically perfect but emotionless images that fail to capture your hotel's atmosphere, values, and unique story. Guests feel less connected and less inspired to book.
❌ Lengthy, Disruptive Shoots
Many productions are unnecessarily time-consuming and intrusive. Long setup times, repetitive scenes, and rigid workflows disrupt hotel operations, inconvenience staff and guests, and take up valuable time — without adding real value.
❌ Overly Staged & Unrealistic Visuals
When content looks too polished or staged, it loses authenticity. Guests can easily spot imagery that looks “too good to be true” and feel disappointed if reality doesn’t match expectations. Sterile, artificial content lacks emotional connection and fails to make a lasting impact.
HOTEL CONTENT BUTLERS
✅ Specialized in the Hospitality Industry
We understand the unique requirements, challenges, and target audiences of hotels. Our content is designed to highlight what makes your hotel special and evoke the exact emotions that resonate with your guests.
✅ Hassle‒Free Shootings
We know that seamless hotel operations are a priority. That’s why our on-site shoots are quick, discreet, and non-disruptive. Our team works professionally and efficiently to ensure that guests barely notice the production process.
✅ Authenticity That Makes an Impact
Champagne and fruit baskets in hotel rooms look great—but only if they genuinely fit your hotel’s story. Authenticity is our top priority because we know that guests connect with real, honest content.
✅ We Give Your Hotel a Soul
A hotel is more than just design, comfort, or location—it’s the people and the stories that make it unique and give it a soul. Our mission is to make that soul visible. We don’t just show what your hotel offers; we capture the feeling guests will experience when they stay with you.
✅ Results in No Time
We know how important it is to act quickly and flexibly. Whether for a last-minute campaign, an urgent website update, or seasonal content, we deliver high-quality visuals that are ready to use immediately. With us, there’s no waiting—you get results fast.
Step by Step to Perfect Content
Content Production Made Easy:
How We Work Together
Our collaboration starts with listening—we take the time to understand your hotel, your vision, and your target audience. Together, we build the foundation for your success.
1
Consultation & Planning:
Laying the Foundation Together
We start with a personal consultation to understand your vision, target audience, and what makes your hotel unique. Based on this, we develop a tailored concept that puts your brand identity at the center.
2
On-Site Production:
Fast, Efficient & Authentic
Our team comes to your hotel to bring the concept to life. Our shoots are carefully planned to ensure smooth operations without disrupting your guests or staff. We work quickly, flexibly, and efficiently to capture high-quality content that feels natural and engaging.
3
Post-Production:
Perfect Content, Ready to Use
After the shoot, we professionally edit and optimize your content for your digital channels. You receive fully polished images and videos that are ready to be published—seamlessly enhancing your brand presence.
We Are a Team of Content Experts, Elevating Your Hotel Brand to the Next Level!
With passion, creativity, and a keen eye for detail, we bring your vision to life, capturing the moments that make your hotel truly unique. We believe that authentic connections and genuine collaboration lead to the best results—for you and your guests.
Creative Minds – The Faces Behind the Vision
Dustin Will & Leonard Rieckhof
As Co-CEOs of Hotel Content Butlers, Dustin and Leonard share one mission:
To portray hotels authentically, make their uniqueness visible, and create content that emotionally connects with guests long before they arrive – content that inspires, builds trust, and brings each hotel’s character to life.
Curious about the full story? Discover how it all began and why hotels became our passion.
We wanted to highlight what makes our team and work environment unique. The content authentically brings our culture to life, reflecting our values and team spirit. The response from applicants has been incredible!
Rafael Schittler
Head of People and Culture Sonnenalp Resort
We don’t just need beautiful images—we need content that delivers results, and that’s exactly what we get. A partner who adapts flexibly to every requirement, thinks strategically, and produces real impact. A collaboration that truly makes a difference!
Andreas Appolt
Marketing Manager DERTOUR Hotels & Resorts
Our guests don’t just book a hotel room—they book a feeling. And that feeling is captured perfectly! The content is authentic, emotional, and aligns seamlessly with our brand. A collaboration that takes our branding to the next level!
Roy Stephen
Hotel Brand Manager ananea
